26 JulOxfam capitalizes on vintage trend

The charity Oxfam has announced that its online vintage store is now getting more than 6,000 visits a week, as it capitalizes on the UK’s hunger for all things vintage.

Overall, sales of vintage memorabilia at Oxfam has increased more than a third since it set up a dedicated online vintage store just over a year ago. Before that, anything classed as “vintage” was sold on its general website, or in its many charity shops around the country.

Head of retail at Oxfam, Sarah Farquhar, said: “We’re seeing a real resurgence in the popularity of vintage fashion, particularly since the economic downturn when people want their money to go further.”

Oxfam, which was founded in Oxford in 1942, is an international confederation of 15 organisations. It works in 98 countries worldwide to find lasting solutions to poverty and injustice.

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